Our Story

Flybyfly is a brand inspired by the immense joy, love, and excitement of welcoming a new life. This heartfelt sentiment has shaped the company from the very beginning, being family-owned and operated, carrying forward the spirit of connection and care.



When our family grew in 2022, my journey began with a simple goal: to create the softest, cutest, and cosiest nursery for my baby girl, and it wasn't until I stumbled across Flybyfly that everything clicked and I instantly fell in love with the brand. Its charm and purpose felt so special that I knew I had to share it with others.

What started as a personal mission to design the perfect nursery blossomed into something far greater : a global community of families who, like me, treasure life’s simple luxuries and the beauty of meaningful connections.

Flybyfly isn’t just a brand; it’s a heartfelt commitment to nurturing little ones with love, comfort, and care.



Since its founding in 2004, Flybyfly has grown into a global presence with stores and distributors across Europe, Asia, the Middle East, the United States, and now, Australia and New Zealand.

While our main website is flybyflystore.com, we also have dedicated websites tailored to our customers in Australia, New Zealand, and the USA for faster service and a more localized experience.