Our Story

FLYBYFLY® is a family-owned baby brand inspired by the joy, love, and excitement of welcoming a new life. From the very beginning, our mission has been simple: to create beautifully designed nursery essentials that bring comfort, softness, and warmth into every home.

In 2022, when our family grew, I began searching for the softest, cutest, and coziest nursery pieces for my baby girl. I wanted a space that felt calm, magical, and filled with love.

When I discovered Flybyfly®, everything clicked. The quality, charm, and purpose behind the brand felt truly special. What began as a personal journey to design the perfect nursery quickly turned into something much bigger.

Today, Flybyfly® is more than a baby brand — it’s a growing global community of families who cherish life’s simple luxuries, meaningful moments, and thoughtfully designed nursery spaces.

We are deeply committed to creating high-quality nursery décor, baby bedding, and baby essentials that nurture little ones with love and care.



A Trusted Global Baby Brand Since 2001

Founded in 2001, Flybyfly® has grown into an internationally recognised nursery and baby lifestyle brand, with stores and distributors across:

  • Europe

  • Asia

  • The Middle East

  • The United States

  • Australia

  • New Zealand

Our expansion reflects our dedication to quality, timeless design, and exceptional customer experience for families worldwide.

Shop FLYBYFLY® in Your Region

To ensure faster shipping and a more localised shopping experience for our Australian, New Zealand and the United States customers please visit our dedicated websites for each region:

No matter where you are, Flybyfly® is here to help you create a nursery filled with comfort, beauty, and love.